Louisville, Kentucky

Smart Seal offers swimming pool and deck paints and coatings, as well as other pool maintenance products, to make your do-it-yourself project easy! 

A brand identity was developed and aimed at the do-it-yourself customer. Project included character development and illustrations, label design, product literature, technical bulletins, color guides, point-of-purchase and in-store displays, web graphics, and other marketing materials.

Character illustrations by Chuck Rekow, Cincinnati, OH