MAKE IT A HIT!
2007-2008 national Girl Scouts cookie sales campaign. This years emphasis: every girl is a star, and the this campaign set the stage for a great performance. To make the cookie sales season a hit, the focus was on cookie activities with theatre and role playing themes.
As a lead on the design team, campaign development included concept, logo design, PR materials, advertising, sales and recruitment posters, billboards, banners, order cards, recognitions and apparel design, clip art cds, web site development, new cookie promotions and learning games and activities, as well as Council materials to make the season a hit.
Project of InGrid Design, Louisville, KY
Client: Little Brownie Bakers, Louisville, KY