BE BRILLIANT!

2005-2006 national Girl Scouts cookie sales campaign. The '05-'06 theme emphasized that all Girl Scouts are "brilliant". Focus centered on science with fun experiments and troop activities, with an emphasis on food science. The girls became cookieologists.

As a lead on the design team, campaign development included concept, "cookeology" theme name and logo designs, also PR materials, advertising, sales and recruitment posters, billboards, banners, order cards, recognitions and apparel design, clip art cds, web site development, new cookie promotions and learning games and activities, as well as Council "Lab Kit" materials.

Project of InGrid Design, Louisville, KY

Client: Little Brownie Bakers, Louisville, KY